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Established in 2000, China Hongxing Sports Limited ("China Hongxing" or the "Group") is one of the leading sports gear enterprises in the PRC. We are primarily engaged in the design, manufacture and sale of an extensive range of sports footwear, as well as the sale of a wide range of sports apparel and sports accessories. The Group successfully listed on the main board of the Singapore Exchange Securities Trading Limited in November 2005.
All our products are sold under our "Erke" brand name, which has won several awards and accolades in the PRC. Our products are distributed and sold via an extensive retail sales network spanning more than 3,250 points of sales across the PRC.
Our headquarters and sports footwear production facilities are strategically located in Quanzhou City, the PRC, which is widely acknowledged as the "shoe capital" in the country. Our current annual production capacity of sports footwear is approximately 17.9 million pairs of sports footwear. The manufacture of sports apparel, sports accessories and a portion of our sports footwear are outsourced to selected contract manufacturers who meet the stringent quality and design requirements of our Group.
We are actively involved in advertising and promotional activities to raise the profile of our "Erke" brand to consumers. We advertise our products regularly in print media such as magazines and newspapers, on television channels, and on the Internet. On the sponsorship front, in addition to sponsoring sporting teams in schools and association clubs, we are also actively engaged in the sponsorship of sporting events such as the Women’s Tennis Association tour, which has helped enhance our brand visibility across the PRC. |