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- Established China Hongxing Sports Limited to manufacture and sell sports shoes under Erke brand name
- Embarked on brand building, endorsing Hong Kong celebrity Jordan Chan as spokesperson
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- Adopted SI Special Retailing System for brand building and uniformity across the PRC
- Added sports accessories including socks and caps to our range of products
- Appoint third party distributors to retail Erke sports shoes in Erke specialty stores with 19 distributors and 406 stores as at end 2001
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- Expanded to 670 stores by end of 2002
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- Added sports apparel to our range of products
- Established Hongrong Light Industry and acquired land for setting up of new production facilities
- By end 2003, expanded to 1,010 stores with 22 distributors in total
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- Erke brand name and products won several awards and accolades
- Commenced phase 1 expansion to add capacity of 5.58 million pairs of footwear
- Expanded network to 1,608 points of sales
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- Erke brand name and products won several awards and accolades
- Commenced phase 2 expansion to add capacity of 5.58 million pairs of footwear
- Sales and distribution network grew to 2,106 points of sales
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- Erke brand name and products won several awards and accolades
- Completed phase 1 expansion and commenced operations in September 2006
- More than 2,600 points of sales at the end of 2006
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- Erke brand name was ranked among Top 500 Brands in China with brand equity of RMB4.1 billion
- Completed phase 2 expansion which commenced operations in March 2007
- More than 3,200 points of sales at the end of 2007
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