Corporate Logo

The China Hongxing Sports Limited logo is a union of several "molecules" to form an individual always running in the lead. With our passion for technology, we constantly challenge ourselves to surpass expectations as we keep up with the changing tastes and demands of the industry, which is reflected in the high quality sports footwear, apparel and accessories that we design and develop. The molecules represent the various parts of the organisation, which are vital to the growth and development of the Company. With all the parts working in tandem to form a whole, China Hongxing strives to establish ourselves as one of the leading sports brand enterprises domestically and globally.

Hongxing Erke logo

The Hongxing Erke ("鸿星尔克") logo represents contemporary sports culture which encompasses passion, dedication, freedom, sports excellence and vitality. The logo is shaped like a flying heron, a prized bird known for its intelligence, flexibility and adaptability. The heron is soaring fearlessly into the vast sky, signifying the determination of our pursuit for technological advancements in the industry as we work tirelessly to develop, enhance and incorporate new designs and technologies into our products.

With our emphasis on raising the bar for professional athleticism through the relentless pursuit of high technological developments, we aim to be one of the leading sports brands enterprises domestically and globally.

The Chinese character "鸿" or "Hong" originates from Hongjiang City ("鸿江"), which is present day Anhai City ("安海") in Fujian Province. Hongjiang City is rich in history and well-endowed with beautiful sceneries and natural resources. It enjoyed booming maritime trade during the Tang Dynasty and reached its peak as a leading trading port during the Song and Yuan dynasties.

Hongjiang was not only a prosperous town in ancient China but also the native place of our founders. "Hong" also signifies our past glories and legacies, which carries through in the efforts of the new generation as we endeavor to establish a global presence and build a world class brand. The Chinese character "星" or "Xing" translates literally into "Star", indicating the Company’s determination to become an outstanding role-model and be the shining star in the industry.

"尔" or "Er" means "you" and "克" or "Ke" translates into "conquer". "尔克" or "Erke" in Chinese means that you can overcome or conquer any difficulties and challenges. Our brand Hongxing Erke is also synonymous with our corporate philosophy of passion, determination, perseverance and hard work.